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A venir, le modèle RITZ sera votre meilleur atout pour faire une première bonne impression ou séduire votre prochaine date au bar du Ritz ou du Carlton.

La belle allure, la sobriété du dessin des poches fera de vous un baroudeur distingué tout en évoquant des images de personnages mythiques.

Ici coupée dans une toile 100% chanvre haute densité, tissée spécialement selon les critères de J.Keydge, vous ne resisterez pas à la porter à même la peau.

Vous aurez juste un peu de mal à choisir parmi les nombreux coloris proposés, vous allez devoir vous en offrir plusieurs.

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In May this season, we return to a fabric that needs no introduction—denim—reimagined through the lens of soft tailoring. Not the rigid workwear kind, but a lighter expression: an 8.75oz washed cotton, woven with fine yarns to bring ease, movement, and a lived-in softness from the very first wear. It is a cloth that carries the spirit of utility, yet possesses the good manners to adapt effortlessly to a more composed silhouette.

At the center of this release stands the IVY.

Our signature 3-roll-2 jacket, cut with a natural shoulder and unstructured body, is designed to follow the wearer rather than issue him instructions. The denim gives it a quiet versatility—dressed up, dressed down, always entirely at ease. Functional details remain true to form: patch and flap pockets, a discreet phone pocket, twin interior passport compartments, and a garment-washed finish that settles the piece into something already comfortably familiar.

$\"\"$

Alongside it, the CRUZ offers a different rhythm.

A double-breasted silhouette, it is perhaps more assertive in stance yet remains equally relaxed in construction. Peak lapels, a 6x2 closure, and a balanced proportion ensure it feels both classic and delightfully unforced. The same lightweight denim softens its ego, allowing it to move naturally, far from the stiffness often associated with \"serious\" tailoring. Thoughtful elements—welt pockets, an integrated phone compartment, and internal storage—make it as functional as it is refined.

$\"\"$

Both pieces are unlined, fully unstructured (of course), and each garment is washed to achieve its final character—no two exactly alike, each carrying its own subtle, charming nuances.

This is denim, not as a loud statement, but as a reliable foundation. A familiar fabric, shaped into something enduring.

— J.Keydge

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